The Use of Internet Media in Building a Brand

This session covers methods of electronic marketing and education in building brand awareness, focusing on web-casting, websites and email services.

Creating a Value Chain (Porter Model)

We help teach you the development of a value chain in a credit union environment, with a focus on selecting an appropriate business model/area of strategic advantage.

Delivering Service Excellence

What makes your credit union stand apart from the competition? What makes your credit union unique in today’s ever-changing financial services industry? Gone are the days of being competitive in rates alone. In today’s marketplace, the only competitive advantage you may have is the level of service your members receive. This session is guaranteed to challenge the way you think about today’s members and how to provide superior member service through service standards. Come prepared to view service through the eyes of your members. You will like what you see.

Creating an Effective Sales Culture

Learn how to overcome the “we don’t sell” attitude and show your employees how matching member needs with credit union services can be the best favor they do for members! The credit union environment is changing, and in the long run, it doesn’t matter what you did to be successful yesterday – it only matters what you will be doing to be successful tomorrow. In today’s margin-sensitive environment, credit unions are changing the way they think about sales and marketing. This high-energy, motivating and informative session will cover all aspects of a successful sales culture.

Developing Your Brand

Developing a brand is vital for the future success of your credit union. Successful organizations realize their product is really their brand – the emotional connection they have with their customer. Even if you haven’t thought about branding, your organization, employees, products and services are branded by your members, one way or the other, so it is up to you to take control over the perception of your brand. Your brand should be conceived, designed, implemented, nurtured and ultimately distilled into each aspect of your credit union. This session will introduce you to the process of branding and how you can ensure your brand is developed by design – not default.